Recopilatorio de las 20 expectativas de Senior Product Manager
Os comparto mis consejos sobre las 20 expectativas que todo Senior PM debe cumplir.
Te animo a echar un vistazo a los cursos que acabo de abrir para Mayo:
Fundamentals of Software Engineering si quieres tener una base técnica para trabajar mejor con ingeniería; puedes hacerlo a tu propio ritmo. Puedes hacerlo a tu ritmo desde ya (self-paced), o a partir del 30 de abril en un grupo con sesiones en vivo (cohort-based).
Fundamentals of Product Analytics si quieres empezar a ser analítico, empezando a analizar datos y definir KPIs y funnels. Puedes hacerlo a tu ritmo desde ya (self-paced), o a partir del 30 de abril en un grupo con sesiones en vivo (cohort-based).
Advanced Course in Product Analytics si quieres aprender a hacer análisis avanzados y conectar métricas de negocio con producto. La octava edición comienza el 30 de abril.
Advanced Course in Product Engineering si desde ingeniería o datos quieres acercarte a negocio y producto. La cuarta edición comienza el 30 de abril.
Durante el último mes, he compartido cada día una expectativa de Senior Product Manager con un consejo de cómo enfocarla en tu día a día. Os recopilo todas las expectativas en este artículo, enlazando a cada consejo.
Strategy and Vision
#1 Goal Alignment – Proactively identifies strategic opportunities, aligns product goals with the business plan, and influences leadership on product strategy and long-term growth.
#2 Planning Balance – Strikes a balance between long-term planning and short-term execution, constantly reassessing priorities, incorporating learnings, and pivoting plans as needed.
#3 Vision Communication – Effectively communicates product vision, strategy, and context to diverse audiences.
Product Discovery
#4 Market Research – Has a thorough understanding of market dynamics, industry trends and best practices, competitors, and customer preferences, leading effective research initiatives.
#5 Customer Insights – Leverages multiple feedback sources to deeply understand customer needs and pain points, informing product decisions and improvements.
#6 Idea Validation – Prioritizes and validates product ideas through lean and cost-effective experiments, involving relevant business departments.
Prioritization
#7 Stakeholder Management – Skillfully balances stakeholder expectations, articulating the rationale behind trade-offs and decisions made, and ensuring alignment with the overall product vision and strategy.
#8 Roadmapping – Regularly maintains comprehensive roadmaps that effectively communicate product vision and prioritize strategic initiatives.
Collaboration
#9 Stakeholder Engagement – Proactively builds and maintains strong relationships with key stakeholders, using best practices for effective and persuasive communication, expectation management, and negotiation skills.
#10 Change Management – Efficiently manages process and product changes, ensuring minimal disruption and seamless implementation across teams using change management best practices.
#11 Team Leadership – Leads cross-functional teams effectively, fostering collaboration, accountability, and clear ownership for project success.
Metrics
#12 KPI Identification – Selects relevant and actionable KPIs, and designs funnels and trees to align product success with customer success metrics and business objectives.
#13 Data-driven Decisions – Skillfully uses quantitative and qualitative data to inform decision-making, addressing data gaps and ensuring a data-driven approach to product development
#14 Performance Communication – Effectively communicates product performance updates to stakeholders, visualizing data effectively and tailoring communication styles to different audiences
Product Execution
#15 – Agile and Lean Implementation – Adapts and implements Agile and Lean principles according to their organization's and product's needs, ensuring continuous improvement
#16 Design Collaboration – Effectively collaborates with designers, ensuring a cohesive relationship within the squad, incorporating design best practices into product development
#17 Engineering Partnership – Establishes a strong relationship with Engineering Managers, prioritizing technical challenges and opportunities, working together to achieve high performing teams, and ensuring clear ownership of tasks and responsibilities
Go-to-Market
#18 Strategy Development – Develops and iterates go-to-market strategies with marketing, sales, and customer success teams, considering user segments, market dynamics, and leveraging feedback and data.
#19 Launch Optimization – Actively monitors and optimizes product launch success, engaging with clients, analyzing performance data, and iterating on strategies for improvement based on learnings.
Ethics and Compliance
#20 Ethics and Compliance – Prioritizes ethical considerations in product development while staying informed about data privacy and regulatory requirements, collaborating with legal and compliance teams to ensure product adherence.
Si quieres profundizar, puedes ver la clase magistral dirigida a Product Managers donde explico en profundidad las 20 expectativas de Senior PM. Si eres manager, también puedes ver la clase magistral dirigida a managers de PM para profundizar en las mejores prácticas para desarrollar a su equipo con estas 20 expectativas.